The Strongest Man In The History

Role - Animation
Full credit below.
The idea was from my observation that there are many interesting shapes happening in our daily lives. Something like… shape of numbers. 

By living in NYC there are different kinds of people with different personalities, careers, tastes and lifestyles. I started making numbers design with illustrations of different character’s close-up while observing the variety of the people and surroundings in the city until a set of 40 animated gifs from number 0 to 9 with different personalities is completed.

And I call it Number Who.

Directed by Block & Tackle
Creative Directors: Adam Gault & Ted Kotsaftis
Producer: Dorian Carli-Jone
Art Direction, Design Lead: Yun Chen
Design: Wei-Shen Wang, Yun Chen, Rachael Park
Animation: Gung-Kai Koo, Mike Russo

©Gung-Kai Koo 2022