Viacom

MTVu Rebrand


For their network and digital rebrand of MTVu, an award-winning network that broadcasts to more than 750 college campuses, the direction involves pop art aesthetics and low-brow internet culture to create an exciting visual framework for its content. A package of quirky illustrations, geometric patterns, and rapid-fire animation provides a stylish catalogue of customizable idents, intros, interstitials, bumpers, and newfeeds.







Directed by  Block & Tackle
Creative Directors -  Adam Gault & Ted Kotsaftis
Executive Producer -  Michael Neithardt
Producer -  Adam Goins
Lead Design -  Erin Kilkenny
Design -  Ben Hill, Tyler Wergin
Animation -  David Hobizal, I-cheng Lee, Tyler Wergin, Gung-Kai Koo, Alex Mariscal

MTV Brand Creative
VP - Thomas Berger
Art Director & Designer -  Lance Rusoff
Producer -  Paul McAfee

MTVU
SVP -  Carlo DiMarco
Programming Director -  Derek Dodge




©Gung-Kai Koo 2018