Viacom
MTVu Rebrand
Role - Animation
Full credit below.
For their network and digital rebrand of MTVu, an award-winning network that broadcasts to more than 750 college campuses, the direction involves pop art aesthetics and low-brow internet culture to create an exciting visual framework for its content. A package of quirky illustrations, geometric patterns, and rapid-fire animation provides a stylish catalogue of customizable idents, intros, interstitials, bumpers, and newfeeds.
![](https://freight.cargo.site/t/original/i/2f60564eb2d9bb1cf2dd6894ad4373826f861c18c062d891a65fee0f1ccbc334/Logo_Whole_set_BIG.avi-2018-06-16_13-45-01.gif)
![](https://freight.cargo.site/t/original/i/ac043c7743b2c5f048d843de63cf40147827195672f2adb1fe43c34f3cd4a815/04h.jpg)
![](https://freight.cargo.site/t/original/i/c743028c9b23b9e683707da035b1961ee6c927f20322f3005444fa3732cb2595/09a.jpg)
![](https://freight.cargo.site/t/original/i/7129ab779ed4affc15c37cd7c38363eac0728652e56bd2d281dc462f705a2f38/04g.jpg)
Directed by
Block & Tackle
Creative Directors: Adam Gault & Ted Kotsaftis
Executive Producer: Michael Neithardt
Producer: Adam Goins
Lead Design: Erin Kilkenny
Design: Ben Hill, Tyler Wergin
Animation: David Hobizal, I-cheng Lee, Tyler Wergin, Gung-Kai Koo, Alex Mariscal
Creative Directors: Adam Gault & Ted Kotsaftis
Executive Producer: Michael Neithardt
Producer: Adam Goins
Lead Design: Erin Kilkenny
Design: Ben Hill, Tyler Wergin
Animation: David Hobizal, I-cheng Lee, Tyler Wergin, Gung-Kai Koo, Alex Mariscal