Viacom
MTVu Rebrand
For their network and digital rebrand of MTVu, an award-winning network that broadcasts to more than 750 college campuses, the direction involves pop art aesthetics and low-brow internet culture to create an exciting visual framework for its content. A package of quirky illustrations, geometric patterns, and rapid-fire animation provides a stylish catalogue of customizable idents, intros, interstitials, bumpers, and newfeeds.




Directed by
Block & Tackle
Creative Directors - Adam Gault & Ted Kotsaftis
Executive Producer - Michael Neithardt
Producer - Adam Goins
Lead Design - Erin Kilkenny
Design - Ben Hill, Tyler Wergin
Animation - David Hobizal, I-cheng Lee, Tyler Wergin, Gung-Kai Koo, Alex Mariscal
MTV Brand Creative
VP - Thomas Berger
Art Director & Designer - Lance Rusoff
Producer - Paul McAfee
MTVU
SVP - Carlo DiMarco
Programming Director - Derek Dodge
Creative Directors - Adam Gault & Ted Kotsaftis
Executive Producer - Michael Neithardt
Producer - Adam Goins
Lead Design - Erin Kilkenny
Design - Ben Hill, Tyler Wergin
Animation - David Hobizal, I-cheng Lee, Tyler Wergin, Gung-Kai Koo, Alex Mariscal
MTV Brand Creative
VP - Thomas Berger
Art Director & Designer - Lance Rusoff
Producer - Paul McAfee
MTVU
SVP - Carlo DiMarco
Programming Director - Derek Dodge