Viacom

MTVu Rebrand

Role - Animation
Full credit below.

For their network and digital rebrand of MTVu, an award-winning network that broadcasts to more than 750 college campuses, the direction involves pop art aesthetics and low-brow internet culture to create an exciting visual framework for its content. A package of quirky illustrations, geometric patterns, and rapid-fire animation provides a stylish catalogue of customizable idents, intros, interstitials, bumpers, and newfeeds.

Directed by  Block & Tackle
Creative Directors: Adam Gault & Ted Kotsaftis
Executive Producer: Michael Neithardt
Producer: Adam Goins
Lead Design: Erin Kilkenny
Design: Ben Hill, Tyler Wergin
Animation: David Hobizal, I-cheng Lee, Tyler Wergin, Gung-Kai Koo, Alex Mariscal