Time Inc.

Certified Financial Planner


Role - Animation
Full credit below.
A series of commercial for highlighting how much sense it makes to work with a Certified Financial Planner (CFP). The campaign visualizes everyday scenarios that could have gone better - all while humorously extolling the virtues of using a certified professional.



Individual Spots







Directed by Block & Tackle
Creative Directors: Adam Gault & Ted Kotsaftis
Executive Producer: Michael Neithardt
Producer: Adam Goins & Riccardo DiLoreto
Storyboard: I-Cheng Lee
Design: Rachael Park
Animation: Po-Chen Chia, Gung-Kai Koo, I-Cheng Lee, Ted Kotsaftis
Music & Sound Design: David Hobizal



©Gung-Kai Koo 2020